The Channel Zone Podcast
is a new medium for communication,
insight and storytelling within the
IT eco-system

The Channel Zone Podcast
is a new medium for communication,
insight and storytelling within the
IT eco-system

The Channel Zone Podcast
is a new medium for communication, insight and storytelling within the
IT eco-system

STORIES BEYOND THE SURFACE

STORIES BEYOND THE SURFACE

STORIES
BEYOND THE SURFACE

Podcasting is the new radio. It reaches people
directly, without any filters or barriers.

Podcasting is the new radio. It reaches people directly,
without any filters or barriers.

Podcasting is the new radio. It reaches people
directly, without any filters or barriers.

Ricky Gervais

Ricky Gervais

Ricky Gervais

Your I.T.
ecosystem
podcast

Your I.T.
ecosystem

podcast

In this series we explore the relationships, the objectives, the responsibilities, the conflicts, the challenges,
the opportunities, and the future of the IT ecosystem and the channel. Guests are all specialist experts in their respective roles. The show is hosted by IT industry veteran and independent commentator Mark Edwards.

In this series we explore the relationships, the objectives, the responsibilities,the conflicts,
the challenges, the opportunities and the future of the IT ecosystem and the channel. Guests are all specialist experts in their respective roles. The show is hosted by IT industry veteran and independent commentator Mark Edwards.

In this series we explore the relationships, the objectives, the responsibilities,the conflicts, the challenges,
the opportunities and the future of the IT eco-system and the channel. Guests are all specialist experts in their respective roles.
The show is hosted by IT industry veteran and independent commentator Mark Edwards.

LISTEN ON:

FEATURED Episode

FEATURED Episode

Latest Episode

This episode has been the most popular download
from the series.

This episode has been the most popular download
from the series.

This episode has been the most popular
download from the series.

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Shortly after the announcement of Advania's acquisition of Servium, we were joined by Colin Brown (Board Member for Advania Group). In our conversation, Colin tells of the background to the deal itself, and paints a picture of the potential for newly enlarged Advania UK company. Additionally, Colin gives some sage advice on people entering the IT eco-system as of 2024.

Listen Now

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Shortly after the announcement of Advania's acquisition of Servium, we were joined by Colin Brown (Board Member for Advania Group). In our conversation, Colin tells of the background to the deal itself, and paints a picture of the potential for newly enlarged Advania UK company. Additionally, Colin gives some sage advice on people entering the IT eco-system as of 2024.

Listen Now

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Listen Now

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Shortly after the announcement of Advania's acquisition of Servium, we were joined by Colin Brown (Board Member for Advania Group). In our conversation, Colin tells of the background to the deal itself, and paints a picture of the potential for newly enlarged Advania UK company. Additionally, Colin gives some sage advice on people entering the IT eco-system as of 2024.

Listen Now

All episodes

All episodes

All episodes

Here you will find all episodes to date.

Here you will find all episodes to date.

Here you will find all episodes to date.

Blue Flower

S1 EP12

Jun 29, 2024

39 min 59 sec

Lena Weber-Reed

Getronics

Listen Now

Blue Flower

S1 EP12

Jun 29, 2024

39 min 59 sec

Lena Weber-Reed

Getronics

Listen Now

Blue Flower

S1 EP12

Jun 29, 2024

39 min 59 sec

Lena Weber-Reed

Getronics

Listen Now

Blue Flower

S1 EP12

Jun 29, 2024

39 min 59 sec

Lena Weber-Reed

Getronics

Listen Now

Teal Flower

S1 EP11

Jul 8, 2024

34 min 24 sec

Neil Murphy

Oktopost

Listen Now

Teal Flower

S1 EP11

Jul 8, 2024

34 min 24 sec

Neil Murphy

Oktopost

Listen Now

Teal Flower

S1 EP11

Jul 8, 2024

34 min 24 sec

Neil Murphy

Oktopost

Listen Now

Teal Flower

S1 EP11

Jul 8, 2024

34 min 24 sec

Neil Murphy

Oktopost

Listen Now

Pink Flower

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Listen Now

Pink Flower

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Listen Now

Pink Flower

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Listen Now

Pink Flower

S1 EP10

Jun 24, 2024

26 min 53 sec

Colin Brown

Advania

Listen Now

Load More

  • I’ve done my research.
    I’ve got the right people.
    I’ll be on to prospect and that’s how I think about every day.
    1. What am I closing?
    2. What am I developing?
    3. What am I prospecting?

    Dan O’Shaughnessy
    Episode #1-009

  • You can’t teach sales. I know that’s
    a bold statement…
    but you can fine tune it, and you can unearth it – but you can’t teach it!

    Jordan Travers
    Episode #1-007

  • The importance of personality
    in sales cannot be overlooked,
    as buyers prefer connecting with relatable individuals. As such, LinkedIn profiles showcasing personality can significantly enhance engagement
    and trust with potential customers. 

    Neil Murphy
    Episode #1-011

  • Social is a big driver for MSPs. They want a bigger social presence – and they typically see social media as Meta, LinkedIn, Twitter or X. But there are a lot of other forms of social media that they might not consider where their customers are hanging out – so take a look at Reddit for example. From an MSP perspective,
    Reddit is actually a very good place to be.

    Jay Janes
    Episode #1-008

  • With some of the customers I worked, with I was on site for probably three or four days a week. You almost get to a point where you're thinking like the customer, and you absorb their objectives and goals and you start to celebrate the success that they achieve, and the role that you play in that success. So it becomes enmeshed - and for me, they're the very best customer relationships.

    Ed Kenny
    Episode #1-001

  • Understanding your sales data
    and improving ratios leads to better performance. Incremental changes can significantly enhance your closing ratio and overall success. A 10% improvement across five stages can result in a 50% overall improvement.

    Bill Hopkinson
    Episode #1-004

  • I’ve done my research.
    I’ve got the right people.
    I’ll be on to prospect and that’s how I think about every day.
    1. What am I closing?
    2. What am I developing?
    3. What am I prospecting?

    Dan O’Shaughnessy
    Episode #1-009

  • You can’t teach sales. I know that’s
    a bold statement…
    but you can fine tune it, and you can unearth it – but you can’t teach it!

    Jordan Travers
    Episode #1-007

  • The importance of personality
    in sales cannot be overlooked,
    as buyers prefer connecting with relatable individuals. As such, LinkedIn profiles showcasing personality can significantly enhance engagement
    and trust with potential customers. 

    Neil Murphy
    Episode #1-011

  • Social is a big driver for MSPs. They want a bigger social presence – and they typically see social media as Meta, LinkedIn, Twitter or X. But there are a lot of other forms of social media that they might not consider where their customers are hanging out – so take a look at Reddit for example. From an MSP perspective,
    Reddit is actually a very good place to be.

    Jay Janes
    Episode #1-008

  • With some of the customers I worked, with I was on site for probably three or four days a week. You almost get to a point where you're thinking like the customer, and you absorb their objectives and goals and you start to celebrate the success that they achieve, and the role that you play in that success. So it becomes enmeshed - and for me, they're the very best customer relationships.

    Ed Kenny
    Episode #1-001

  • Understanding your sales data
    and improving ratios leads to better performance. Incremental changes can significantly enhance your closing ratio and overall success. A 10% improvement across five stages can result in a 50% overall improvement.

    Bill Hopkinson
    Episode #1-004